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Initially produced in large print media such as newspapers and billboards, advertising marketing continued to develop in various media. With the invention of the World Wide Web, advertising campaigns have taken many forms, from simple click-to-click and email advertising to more sophisticated keyword search advertising. Compared to print and television media, online advertising creates a new level of advertising that allows users to hear, see and interact with advertisements, thereby developing new multimedia marketing methods. 

Search Engine:

When users enter certain keywords into search engines, advertisers can bring them to market with the same specific keywords. The keywords you enter will be used to create ads for companies that specialize in beauty parlor advertising. Without a search engine, it would be difficult for people to find beauty salons and similar websites, and by using search engines, they navigate to the website they are looking for. With the help of search engines, small businesses can be found available to people and consumers that can easily learn about their products.

Image Source: Google

Keywords:

Keywords bring or disrupt incoming traffic to web pages, and poorly performing websites use inappropriate keywords or have few ads to generate traffic. When you use keywords available on your website, the search engine will redirect users to your website. If you have bad keywords, you will get low traffic. Keywords are used by search engines to target users who can search for your articles, information, or services. 

For example, suppose you type the words "spa marketing" into a search engine. All websites that use the phrase will appear in the search engine directories. The more relevant the keyword pages are, the higher the search engines will rank in the results list, while the less relevant websites are shown at the end of the search results list.

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