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Identity and access management (IAM) is a critical component of any business, whether small or large. It is the process of managing and controlling access to resources within an organization. In today's digital world, where businesses rely heavily on cloud-based solutions, IAM has become more important than ever. One of the most popular cloud-based IAM solutions available today is Azure identity and access management. 

One of the primary reasons why Azure IAM is crucial for your business is enhanced security. With the increase in cyber threats, security has become a top priority for businesses. It provides a multi-layered security approach that helps protect your business from various threats.

It offers features such as multifactor authentication, role-based access control, and conditional access policies. These features help ensure that only authorized users have access to your resources, thereby reducing the risk of cyberattacks.

Azure IAM also helps improve productivity within your organization. With IAM, you can manage user access to resources centrally. This means that you can quickly grant or revoke access to resources, reducing the time and effort required to manage access manually.

IAM provides single sign-on (SSO) capabilities, which allow users to access multiple resources with just one set of credentials. This eliminates the need for users to remember multiple usernames and passwords, thereby saving time and improving productivity.

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